Apple Product Manager Salary

Apple is known for launching industry leading products and is supported by a global team of product management professionals to bring these innovations to life. This tech behemoth offers competitive product manager salaries, benefits, and perks to those product management professionals that drive its growth. However, an Apple product manager salary will vary based on role level, location, and other internal factors. So, how much does a product manager at Apple make? Our salary negotiation team is here to help you figure that out.

With extensive experience negotiating hundreds of tech job offers, we provide insights based on real-world Apple salary negotiations and compensation research. In this guide, you'll find detailed information on Apple product manager levels, the key components of an Apple product manager salary, and a breakdown of average Apple PM salary and total compensation packages by level and location.

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Understanding the Apple product manager levels is important before interviewing and accepting their job offer, as they determine the Apple product management salary, total compensation, and career trajectory within Apple. Apple determines the Apple PM levels based on a combination of factors, including years of product management experience, the scope of internal responsibilities, and the overall impact of the role.

Apple does have a tiered structure for its product management roles, but it’s not as formalized as the levels used for Apple software engineer levels. Unlike many other tech companies that use titles like "Senior" or "Principal" to distinguish product manager roles, Apple assigns all product managers the same title. Instead, roles are classified internally using Individual Contributor Tech (ICT) levels for individual contributors or Manager (M) levels for managerial positions.

In this section, we provide an overview of the Apple product manager levels to help you navigate their ICT role levels. Below are the Apple product manager levels:

• Apple ICT3 Product Manager (PM)

• Apple ICT4 Senior Product Manager (Senior PM)

• Apple ICT5 Principal Product Manager (Principal PM)

• Apple ICT6 Senior Principal Product Manager (Senior Principal PM)

In an Apple product manager salary package, you’ll find a few core compensation components. Below is a quick overview of what to expect before we cover the average compensation for Apple product management salary.

Apple Base Salary

This is the fixed amount you’ll receive in each paycheck for your Apple PM salary. There are set base salary ranges for each Apple product manager level and location.

Apple Performance Bonus

The Apple performance bonus is a percentage of your base salary, determined by both individual and company performance. Depending on your Apple PM level, the target bonus percentage typically starts at 5% and goes up to 25% for higher level roles. 

Apple Equity Package

Upon joining Apple as a product manager, you'll receive an initial grant of Apple Restricted Stock Units (RSUs). This Apple product manager salary perk will vest over a four-year period in equal increments, meaning you'll receive 25% of your RSUs each year at Apple.

Apple Sign-on Bonuses

Apple typically offers product managers a sign-on bonus in the first year. This one-time bonus serves as an incentive to join Apple or to compensate for any benefits or perks you may lose when leaving your current PM position. 

Apple Stock Refreshers

These are annual Apple RSU equity grants that you may receive based on your annual product manager review at Apple. The size of these will differ in size depending on performance and the Apple product manager levels. 

For more in-depth details from us on Apple’s compensation structure, you can check out our Apple Salary Negotiation and Product Manager Salary Negotiation articles

Apple has a set base salary and total compensation range for all the Apple product manager levels. While they typically aim to pay new product managers within the lower to mid-range of these pay bands, we’ve successfully negotiated Apple product manager salaries closer to the top end of each Apple PM salary range.

Below, we’ve listed the average compensation for Apple product managers across the Apple PM levels. Note that these figures are Apple product manager salary averages based on our research and negotiation experience, and not the top end of the Apple PM salary bands. To identify and reach the top end of the Apple product management salary range and secure a competitive product manager salary at Apple, we recommend working with an Apple Salary Negotiation Coach.

Apple Product Manager Salary (ICT3)

Here is the average compensation we’ve seen for an ICT3 Apple product manager salary.

Apple Senior Product Manager Salary (ICT4)

Here is the average compensation we’ve seen for an ICT4 Apple senior product manager salary.

Apple Principal Product Manager Salary (ICT5)

Here is the average compensation we’ve seen for an ICT5 Apple principal product manager salary.

Apple Senior Principal Product Manager Salary (ICT6)

Here is the average compensation we’ve seen for an ICT6 Apple senior principal product manager salary.

Apple offers product managers competitive pay, but Apple PM salaries can vary significantly depending on the location. For example, an Apple product manager salary in California won't be the same as an Apple product manager salary in Seattle, and an Apple product manager salary in London will be different compensation than those in the US. As a large tech company, Apple closely monitors cost-of-living differences when setting their Apple PM salary and total compensation ranges.

Below, we’ve listed the average compensation for product managers in some of Apple's key hiring locations at the Apple senior product manager salary level (ICT4). These figures are based on our research and negotiation experience and represent the average Apple product management salaries, not the top end of the Apple PM salary bands. To identify and reach the top end of the Apple product manager salary range and secure a competitive PM offer at Apple in your specific location, we recommend working with an Apple Salary Negotiation Coach.

Apple Product Manager Salary New York

Here is the average compensation we’ve seen for Apple Product Manager Salary New York.

Apple Product Manager Salary San Francisco, California

Here is the average compensation we’ve seen for Apple Product Manager Salary San Francisco, California.

Apple Product Manager Salary Seattle

Here is the average compensation we’ve seen for Apple Product Manager Salary Seattle.

Increasing the pay in your job offer at Apple requires a deep understanding of their compensation philosophy and the right salary negotiation strategy. Our expert Apple Salary Negotiation Coaching will help you navigate the negotiation process and secure the top end of Apple’s PM salary band.